A better product description is a form of marketing copy used to describe and explain the benefits of your product. In other words, it provides all the information and details of your product on your ecommerce site. These product details can be one sentence, a short paragraph or bulleted. They can be serious, funny or quirky.
The purpose of a product description is to supply customers with important information about the features and benefits of the product so they're compelled to buy.
Every search engine works like a web directory and it has to track thousands of websites against a search term. To help the users find relevant websites at the top of the SERPs, the search algorithms tend to evaluate the uniqueness, originality, and relevance of a web page. So, if you want your business to be on top of the search results, you need an SEO-friendly description for the product page.